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	<title>Rocco's portfolio on the world wide web</title>
	<link>https://rocco.gimondi.com</link>
	<description>Rocco's portfolio on the world wide web</description>
	<pubDate>Fri, 05 Jul 2024 16:53:13 +0000</pubDate>
	<generator>https://rocco.gimondi.com</generator>
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	<item>
		<title>Index</title>
				
		<link>https://rocco.gimondi.com/Index</link>

		<pubDate>Fri, 14 Apr 2023 12:01:32 +0000</pubDate>

		<dc:creator>Rocco's portfolio on the world wide web</dc:creator>

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		<title>Walls of Shoreditch</title>
				
		<link>https://rocco.gimondi.com/Walls-of-Shoreditch</link>

		<pubDate>Fri, 05 Jul 2024 16:53:13 +0000</pubDate>

		<dc:creator>Rocco's portfolio on the world wide web</dc:creator>

		<guid isPermaLink="true">https://rocco.gimondi.com/Walls-of-Shoreditch</guid>

		<description>
	Walls of ShoreditchJune 2024 - ongoing

wallsofshoreditch.com
(currently redeveloping the code, site is broken)
	All visual elements on city walls are transient. 
Walls of Shoreditch recognises the importance of capturing this rapidly changing urban environment and its fleeting narratives before they are lost. 
It constructs a visual identity of Shoreditch through 88,000+ archived wall objects from Google Street View over the past decade, retrived by a computer vision model. 
This digital archive aims to remember, value, and preserve all the works created by those who have communicated through the medium of a wall.&#38;nbsp;
The subjective data collection empowers users to curate narratives, with contributions making the archive evolve, thus investigating authorship, bias and subjectivity.




	
&#60;img width="2076" height="1954" width_o="2076" height_o="1954" data-src="https://freight.cargo.site/t/original/i/5daa6583a2578a6b2eba01a090b83fe92c3abac0cae196697d6ed810e3e6cd83/Screenshot-2024-07-24-at-4.17.png" data-mid="215839063" border="0"  src="https://freight.cargo.site/w/1000/i/5daa6583a2578a6b2eba01a090b83fe92c3abac0cae196697d6ed810e3e6cd83/Screenshot-2024-07-24-at-4.17.png" /&#62;&#60;img width="2102" height="1964" width_o="2102" height_o="1964" data-src="https://freight.cargo.site/t/original/i/0f74045d8207ff2f3b0b90742f1a922a788273284fff304eeac5f994d7630109/Screenshot-2024-08-07-at-12.42.26PM.png" data-mid="215983401" border="0"  src="https://freight.cargo.site/w/1000/i/0f74045d8207ff2f3b0b90742f1a922a788273284fff304eeac5f994d7630109/Screenshot-2024-08-07-at-12.42.26PM.png" /&#62;

	&#60;img width="2076" height="1954" width_o="2076" height_o="1954" data-src="https://freight.cargo.site/t/original/i/c02e04015cc70659d59d491fca3db6e7ae397befa24b8bab759e49e761f0e791/Screenshot-2024-07-24-at-4.20.56PM.png" data-mid="215205378" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c02e04015cc70659d59d491fca3db6e7ae397befa24b8bab759e49e761f0e791/Screenshot-2024-07-24-at-4.20.56PM.png" /&#62;&#60;img width="840" height="784" width_o="840" height_o="784" data-src="https://freight.cargo.site/t/original/i/c60cf999a58d4823ac6fd138f00f7cd74cf71c9423f851be30bda6fff671543c/Screen-Recording-2024-08-07-at-1.00.48PM-1.gif" data-mid="215986308" border="0"  src="https://freight.cargo.site/w/840/i/c60cf999a58d4823ac6fd138f00f7cd74cf71c9423f851be30bda6fff671543c/Screen-Recording-2024-08-07-at-1.00.48PM-1.gif" /&#62;
Fig. 1 &#38;amp; 2: Screenshots from the Walls of Shoreditch digital archive. 
1: A curated personal collection, showcasing the user-driven narrative capabilities of the platform. 
2: Detailed view of a specific wall element, demonstrating the depth of metadata available for each object.3: An example of the view of the archive when scrolling down the page.
4: A guidethrough one of the last prototypes.



	How was it made?
&#60;img width="2560" height="1225" width_o="2560" height_o="1225" data-src="https://freight.cargo.site/t/original/i/836dea5caff0659c4d8ab2a2db04188c943ef85a5691fe55f6bfdd65d4ac8fb5/how-created.png" data-mid="216043309" border="0"  src="https://freight.cargo.site/w/1000/i/836dea5caff0659c4d8ab2a2db04188c943ef85a5691fe55f6bfdd65d4ac8fb5/how-created.png" /&#62;If you'd like to know more details about the process, watch the video. 


	





	


What's in the archive?
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fc8e9a0b92064c018e3d225eb5ae22c95c33b5b01751d21c6dd16b027972fa2b/cat-e-met2.jpg" data-mid="216037491" border="0"  src="https://freight.cargo.site/w/1000/i/fc8e9a0b92064c018e3d225eb5ae22c95c33b5b01751d21c6dd16b027972fa2b/cat-e-met2.jpg" /&#62;
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/2a55974e4a3ac7958cb31fb9ffaabce67cfd47c35eff90648b6864f642834c8d/cat-e-met2.jpg" data-mid="215931929" border="0" style="width: 918.922px; height: 516.894px; display: none;" src="//freight.cargo.site/w/2560/q/94/i/2a55974e4a3ac7958cb31fb9ffaabce67cfd47c35eff90648b6864f642834c8d/cat-e-met2.jpg"&#62;












	

In analysing the street, I had to first identify what to take from it. Thus, there were several discussions regarding what and how to categorise the elements of a wall. This was the starting point of my criteria and curatorial voice, that started shaping the data within three overarching categories.





	










For each element, I established which type of data I would delve into in detail, such as location, timestamp, dimensions, and any relevant contextual information.






	AudienceWho is this project for?

	Graduate Show @ Central Saint MartinsJune 2024 &#124; UAL Showcase



	The project has different targets and features.


It is aimed at a niche of people and/or organisations interested in one or more of the following:


“Live” Guidebook for Shoreditch’s Walls TouristsThe tourist can create his own curatorial collection, i.e. 10 graffiti, 3 shop signs, 6 artworks. At this point, the user will have a collection of objects around Shoreditch, and a personalised itinerary will be generated (using the coordinates of each object) to explore the area of Shoreditch, interact with the archive while in the streets and promote the user to add contributions. Almost replacing a guided tour of the area, which is something quite popular in the area.



LocalsBy rediscovering your own neighbourhood and getting to know what surrounds you, they might know who made the different elements in the archive, thus contributing to the archive and are more intimate with the area.


LondonersNiche of people emotionally attached to the city, who appreciate the various different areas of London. They have witnessed its evolution and are curious about its growth and changes over time.


InstitutionalLocal Governmental Entities Identify the distinction between commercial and “unauthorised” (art) visual elements on walls

Connecting with the local community, which expresses its thoughts on walls: e.g. political conflicts, housing issues etc.

MuseumsOrganisations like “Museum of London” that are interested in archiving and preserving cultural heritage




Commercial
Agencies and CompaniesHaving the power to analyze, in any geographical area:

&#38;nbsp; &#38;nbsp; • Identify its change through time&#38;nbsp; &#38;nbsp; • Identify the various targets of past advertising, marketing and branding campaigns

&#38;nbsp; &#38;nbsp; • Analyze the target of what the walls say by using Optical Character Recognition (OCR)&#38;nbsp; &#38;nbsp; • For Talent Leads to scout artists and designers to hire


And moreover in a niche of people interested in: Graffiti,
Street Art, Data Visualization and Information design







	
&#60;img width="3754" height="5104" width_o="3754" height_o="5104" data-src="https://freight.cargo.site/t/original/i/39d9b78bcc4d8ef781905982eefb3d109bfa13b7965ff1dc8ce1ebb7851ce2a7/1.jpg" data-mid="215791656" border="0"  src="https://freight.cargo.site/w/1000/i/39d9b78bcc4d8ef781905982eefb3d109bfa13b7965ff1dc8ce1ebb7851ce2a7/1.jpg" /&#62;
&#60;img width="3754" height="5104" width_o="3754" height_o="5104" data-src="https://freight.cargo.site/t/original/i/9cd22847477eeca5311ef1697748f1879ad578f738a1de5b536f5866fceae8f7/2.jpg" data-mid="215791655" border="0"  src="https://freight.cargo.site/w/1000/i/9cd22847477eeca5311ef1697748f1879ad578f738a1de5b536f5866fceae8f7/2.jpg" /&#62;
&#60;img width="3754" height="5104" width_o="3754" height_o="5104" data-src="https://freight.cargo.site/t/original/i/18ac9c65dc909a900cfe4f6d25b8cdee20c1b03399cd06143f642da3f8067301/3.jpg" data-mid="215791653" border="0"  src="https://freight.cargo.site/w/1000/i/18ac9c65dc909a900cfe4f6d25b8cdee20c1b03399cd06143f642da3f8067301/3.jpg" /&#62;
&#60;img width="3754" height="5104" width_o="3754" height_o="5104" data-src="https://freight.cargo.site/t/original/i/b2740d6c3ec4e0c6e9a4470b95e0f9e09d65bc2f1c80554f4214bce28c47db24/4.jpg" data-mid="215791652" border="0"  src="https://freight.cargo.site/w/1000/i/b2740d6c3ec4e0c6e9a4470b95e0f9e09d65bc2f1c80554f4214bce28c47db24/4.jpg" /&#62;
&#60;img width="3754" height="5104" width_o="3754" height_o="5104" data-src="https://freight.cargo.site/t/original/i/4822db47024b9c6bfd6cd3e386e485afccfc467719ea968d4699dae95a2ff3b5/5.jpg" data-mid="215791654" border="0"  src="https://freight.cargo.site/w/1000/i/4822db47024b9c6bfd6cd3e386e485afccfc467719ea968d4699dae95a2ff3b5/5.jpg" /&#62;
&#60;img width="3754" height="5104" width_o="3754" height_o="5104" data-src="https://freight.cargo.site/t/original/i/062de438a63094b7ed813356bb787b0c1b462b6ec5fe2383c8b7c4591b3604c9/6.jpg" data-mid="215791651" border="0"  src="https://freight.cargo.site/w/1000/i/062de438a63094b7ed813356bb787b0c1b462b6ec5fe2383c8b7c4591b3604c9/6.jpg" /&#62;
&#60;img width="3754" height="5104" width_o="3754" height_o="5104" data-src="https://freight.cargo.site/t/original/i/a33067e21ffdf41cfbb54d144a8fcc470d76f60ba2d99ab5ea00f556ce28549e/7.jpg" data-mid="215791650" border="0"  src="https://freight.cargo.site/w/1000/i/a33067e21ffdf41cfbb54d144a8fcc470d76f60ba2d99ab5ea00f556ce28549e/7.jpg" /&#62;

The project was put together from scratch in just two months. 
It started in April and was delivered to complete my Bachelor's degree in June. 
It was presented at Central Saint Martins during the Graduate Show, along with the rest of the installation, there was a large white MDF piece on which the audience could leave their mark, thus making the exhibition more engaging.



PublicationHandmade A4 Publication


The other outcome of the project was a handmade, Swiss-bound, hand-stitched publication I made, with roughly 18,000 words, with chapters related to WOS with critical and theoretical analysis.&#38;nbsp;
97 examples of elements found in the archive&#38;nbsp;
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0cc787b57961d557c8c6e5ea1992ed3d12c4b4a0ecfaa9b68dbbfcf682885b5f/collage.jpg" data-mid="215838363" border="0"  src="https://freight.cargo.site/w/1000/i/0cc787b57961d557c8c6e5ea1992ed3d12c4b4a0ecfaa9b68dbbfcf682885b5f/collage.jpg" /&#62;This is just 0.1102% of the archive, 97 elements to be precise.



	Well, now check it out*
	wallsofshoreditch.com&#38;nbsp;Project now on hold, looking for a Backend Developer

</description>
		
	</item>
		
		
	<item>
		<title>Good Ol'Eddie</title>
				
		<link>https://rocco.gimondi.com/Good-Ol-Eddie</link>

		<pubDate>Fri, 14 Apr 2023 12:01:33 +0000</pubDate>

		<dc:creator>Rocco's portfolio on the world wide web</dc:creator>

		<guid isPermaLink="true">https://rocco.gimondi.com/Good-Ol-Eddie</guid>

		<description>
	Good Ol’EddieMay 2022&#38;nbsp;

	The film portrays the owner of a small corner shop in Finsbury Park, London, called Eddie. The two of us talk about his shop and how he got it up and running. 
I wanted to make it personal, asking him about his past and this helped me build a closer relationship with him.

The camera movements are unstable and chaotic, as is the area and surroundings of the shop, people coming and going, and so on.
The film was shot in 4:3 format and encapsulated in a rounded frame in a 2.40:1 (12:5) ultra-wide format; colour correction gave the film a retro and vintage feel.&#38;nbsp;






	&#60;img width="2388" height="1606" width_o="2388" height_o="1606" data-src="https://freight.cargo.site/t/original/i/1ae653d1755897d8616b00226111d774d39ccb931d5ca26083448ee6ce20fca9/eddie01.png" data-mid="175643944" border="0"  src="https://freight.cargo.site/w/1000/i/1ae653d1755897d8616b00226111d774d39ccb931d5ca26083448ee6ce20fca9/eddie01.png" /&#62;&#60;img width="2388" height="1606" width_o="2388" height_o="1606" data-src="https://freight.cargo.site/t/original/i/492b1445b1824dc6eac2bb85b55cc1d1d856c000fa97f6ce3ab367fc9f1ed497/eddie03.png" data-mid="175644336" border="0"  src="https://freight.cargo.site/w/1000/i/492b1445b1824dc6eac2bb85b55cc1d1d856c000fa97f6ce3ab367fc9f1ed497/eddie03.png" /&#62;&#60;img width="2388" height="1606" width_o="2388" height_o="1606" data-src="https://freight.cargo.site/t/original/i/ec9687c6a66e41696df65e80df7205ce3b7d2cf832d810b39d3387e1711fc897/eddie04.png" data-mid="175644337" border="0"  src="https://freight.cargo.site/w/1000/i/ec9687c6a66e41696df65e80df7205ce3b7d2cf832d810b39d3387e1711fc897/eddie04.png" /&#62;
	&#60;img width="2388" height="1606" width_o="2388" height_o="1606" data-src="https://freight.cargo.site/t/original/i/657b4b260617b92f48ddeb386a24966c61066bbe151fa7b6f8cb1f0817877d97/eddie07.png" data-mid="175644340" border="0"  src="https://freight.cargo.site/w/1000/i/657b4b260617b92f48ddeb386a24966c61066bbe151fa7b6f8cb1f0817877d97/eddie07.png" /&#62;&#60;img width="2388" height="1606" width_o="2388" height_o="1606" data-src="https://freight.cargo.site/t/original/i/9428a5f1115310e6d6a41151f0ec3c0c5861b3fefd7d1f84a52c59097b3d53ce/eddie02.png" data-mid="175644334" border="0"  src="https://freight.cargo.site/w/1000/i/9428a5f1115310e6d6a41151f0ec3c0c5861b3fefd7d1f84a52c59097b3d53ce/eddie02.png" /&#62;&#60;img width="2388" height="1606" width_o="2388" height_o="1606" data-src="https://freight.cargo.site/t/original/i/a3917a7ef94a3d2673149b5c76603817221144bd2f1bfefe1bd2a3299eaeb255/eddie05.png" data-mid="175644338" border="0"  src="https://freight.cargo.site/w/1000/i/a3917a7ef94a3d2673149b5c76603817221144bd2f1bfefe1bd2a3299eaeb255/eddie05.png" /&#62;
</description>
		
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	<item>
		<title>Decoda</title>
				
		<link>https://rocco.gimondi.com/Decoda-1</link>

		<pubDate>Fri, 14 Apr 2023 12:01:33 +0000</pubDate>

		<dc:creator>Rocco's portfolio on the world wide web</dc:creator>

		<guid isPermaLink="true">https://rocco.gimondi.com/Decoda-1</guid>

		<description>
	DecodaDecember 2022 


Artwork for sale, enquire for price
	

	
		
		
	
	
		
			
				
					
						Decoda features the
deconstruction of a sound system on a 2.4x1.2 meter board.
All  materials have been up-cycled and transformed
to reveal a new perspective of the original item, whilst retaining their form.


&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/88edb3251e5782efc3b94755e75ba51da0a4d060f2521375f11790fea8fd3928/Shoot-Decoda-045-copy.jpg" data-mid="175374048" border="0"  src="https://freight.cargo.site/w/1000/i/88edb3251e5782efc3b94755e75ba51da0a4d060f2521375f11790fea8fd3928/Shoot-Decoda-045-copy.jpg" /&#62;
	
&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/11c1d497c917c2bf3ac0bcb0655cd85f7cd5769de6fdbe060cf9e8a29f2e4209/Shoot-Decoda-029.jpg" data-mid="175374736" border="0"  src="https://freight.cargo.site/w/1000/i/11c1d497c917c2bf3ac0bcb0655cd85f7cd5769de6fdbe060cf9e8a29f2e4209/Shoot-Decoda-029.jpg" /&#62;

	
&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/b637ec8a9a0315acc23c4a4c7cf78fa74bfa45133772f1adc58680f1772e00aa/new-2.jpg" data-mid="176457341" border="0"  src="https://freight.cargo.site/w/1000/i/b637ec8a9a0315acc23c4a4c7cf78fa74bfa45133772f1adc58680f1772e00aa/new-2.jpg" /&#62;
&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/79fdffef724515e953ea1b3d712184dc2197b13e78007eb2780c0a5fb5ce9987/new-3.jpg" data-mid="176457339" border="0"  src="https://freight.cargo.site/w/1000/i/79fdffef724515e953ea1b3d712184dc2197b13e78007eb2780c0a5fb5ce9987/new-3.jpg" /&#62;
&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/ac14a10db8692e08a0936dc9a09aa653d5dc2794fb14fde181ae67d000b7ec75/new-1.jpg" data-mid="176457338" border="0"  src="https://freight.cargo.site/w/1000/i/ac14a10db8692e08a0936dc9a09aa653d5dc2794fb14fde181ae67d000b7ec75/new-1.jpg" /&#62;
&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/88edb3251e5782efc3b94755e75ba51da0a4d060f2521375f11790fea8fd3928/Shoot-Decoda-045-copy.jpg" data-mid="175374048" border="0"  src="https://freight.cargo.site/w/1000/i/88edb3251e5782efc3b94755e75ba51da0a4d060f2521375f11790fea8fd3928/Shoot-Decoda-045-copy.jpg" /&#62;



&#60;img width="5776" height="3851" width_o="5776" height_o="3851" data-src="https://freight.cargo.site/t/original/i/1d3b0d080d332bdb86bb6449f07ee6a05782299cac73aa8542b566d8080eaf5d/newwwww.jpg" data-mid="177792161" border="0"  src="https://freight.cargo.site/w/1000/i/1d3b0d080d332bdb86bb6449f07ee6a05782299cac73aa8542b566d8080eaf5d/newwwww.jpg" /&#62;&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/ac14a10db8692e08a0936dc9a09aa653d5dc2794fb14fde181ae67d000b7ec75/new-1.jpg" data-mid="176457338" border="0"  src="https://freight.cargo.site/w/1000/i/ac14a10db8692e08a0936dc9a09aa653d5dc2794fb14fde181ae67d000b7ec75/new-1.jpg" /&#62;Artwork
&#38;nbsp;

	Open-studioDuring the open-studio at Central Saint Martins, because I couldn’t hang the panel from the wall, I used two wooden plinths, at this point of the project I also had to figure out how to incorporate the CD player into the installation, therefore I placed the CD player at the center, turning it into a jukebox repurposing the sub-woofer box by placing&#38;nbsp; speakers inside it, allowing the audio to be amplified.


I left a selection of CDs for the audience to interact with and change as they pleased.




	




Deconstructed Items&#38;nbsp;&#38;nbsp;


	&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/b7c249badfbcb807d5099151ce079fba0d27bcdca63c0ec05da062f2d3d1389e/enco2.jpg" data-mid="176445511" border="0"  src="https://freight.cargo.site/w/1000/i/b7c249badfbcb807d5099151ce079fba0d27bcdca63c0ec05da062f2d3d1389e/enco2.jpg" /&#62;CD Player
Denon DCD-720AE
The object was the first one to be deconstructed, it was repurposed and transformed into a functional jukebox.




	 
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/12384380659900805d2c6bfb5bcf0bd0f64601e28c5d07fa2f9740306ff14f97/encod1.jpg" data-mid="176445510" border="0"  src="https://freight.cargo.site/w/1000/i/12384380659900805d2c6bfb5bcf0bd0f64601e28c5d07fa2f9740306ff14f97/encod1.jpg" /&#62;Amplifier

Sony STR-DB780
This Sony amplifier is a historical piece of hardware. Along with all the other amplifiers I found, I chose this specifically for its grey colour, as it provided a good contrast in the artwork and had a shiny chrome effect.





	&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/4239236bded66d84591072f8ca94f736fd9e4dcb32b8a8a222dedb2aae1a999d/IMG_1100_result.jpg" data-mid="176440495" border="0"  src="https://freight.cargo.site/w/1000/i/4239236bded66d84591072f8ca94f736fd9e4dcb32b8a8a222dedb2aae1a999d/IMG_1100_result.jpg" /&#62;600W Active Subwoofer










StudioSpares 248970 600

One of the key objects in the project was this sub-woofer. It was originally located in a university bar and was ready for landfill as it was broken.




	&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/a8151b52203da1e33aea6ea3e51677031c63b8ca920303dfc3f8ebd2b5dcce1e/IMG_0792_result.jpg" data-mid="176440522" border="0"  src="https://freight.cargo.site/w/1000/i/a8151b52203da1e33aea6ea3e51677031c63b8ca920303dfc3f8ebd2b5dcce1e/IMG_0792_result.jpg" /&#62;Side SpeakersEdis M0D3L

 Tearing those little speakers apart was quite a challenge, but this tutorial did help.




	&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/6075946fa49b9937c7887ce54677bc68532f94aededf2004d8a5cdda8ccbb889/IMG_0757_result.jpg" data-mid="176440683" border="0"  src="https://freight.cargo.site/w/1000/i/6075946fa49b9937c7887ce54677bc68532f94aededf2004d8a5cdda8ccbb889/IMG_0757_result.jpg" /&#62;Stereo Speakers
Logitech S-02648O
The last item I acquired for the project were those speakers, those were hid under the jukebox CD player.&#38;nbsp;

</description>
		
	</item>
		
		
	<item>
		<title>Italian Society</title>
				
		<link>https://rocco.gimondi.com/Italian-Society</link>

		<pubDate>Fri, 14 Apr 2023 12:01:34 +0000</pubDate>

		<dc:creator>Rocco's portfolio on the world wide web</dc:creator>

		<guid isPermaLink="true">https://rocco.gimondi.com/Italian-Society</guid>

		<description>
	Italian SocietyNovember 2022 


	










In this project, I completely transformed the visual identity of the Italian Society of UAL. Every element, from typography to colour palettes, was carefully chosen to create a cohesive and compelling new look. The result is a minimal and modern look designed to appeal to both Italian and foreign audiences.


&#60;img width="5333" height="3333" width_o="5333" height_o="3333" data-src="https://freight.cargo.site/t/original/i/4543649f4e1bf1ccbe95ff7828fab56f0ddb93c7b4a771ead970b2551fa59a75/Italian-B.png" data-mid="175379080" border="0"  src="https://freight.cargo.site/w/1000/i/4543649f4e1bf1ccbe95ff7828fab56f0ddb93c7b4a771ead970b2551fa59a75/Italian-B.png" /&#62;
&#60;img width="5333" height="3333" width_o="5333" height_o="3333" data-src="https://freight.cargo.site/t/original/i/df05091c5bd5b6aa68393395b1b5a7f5a567a5b73cb83218a95a5fe038de0311/Italian-B3.png" data-mid="175379081" border="0"  src="https://freight.cargo.site/w/1000/i/df05091c5bd5b6aa68393395b1b5a7f5a567a5b73cb83218a95a5fe038de0311/Italian-B3.png" /&#62;
&#60;img width="5333" height="3333" width_o="5333" height_o="3333" data-src="https://freight.cargo.site/t/original/i/cf789fe4cb2d8d84d3f38222d9aadc03758767253efcfa920b053ef9a638d30d/Italian-B2.png" data-mid="175379082" border="0"  src="https://freight.cargo.site/w/1000/i/cf789fe4cb2d8d84d3f38222d9aadc03758767253efcfa920b053ef9a638d30d/Italian-B2.png" /&#62;



	The objective of the re-branding for the UAL Italian Society was to create a visual identity that would immediately recall to an Italian affiliation. To achieve this, I incorporated the iconic “Manina” (little hand), a symbol that I found out to be the most representative of Italian identity. The logo was also designed to be clear, elegant, and exude a modern/urban aesthetic.


To accomplish this, I carefully selected the colour scheme, using green as the primary colour, white as the secondary, and black as the tertiary, in order to create the best visual composition that would appeal to the eye.
 I also used a geometric construction to ensure that all elements of the logo, including the logo and logotype, were in harmony with each other. 






	
&#60;img width="9408" height="6533" width_o="9408" height_o="6533" data-src="https://freight.cargo.site/t/original/i/34aa00e6986c470fdbbe0d101fdaac23e832ca57ac3eec0f54b59d1c36d72ea9/ciaoo2.png" data-mid="177815417" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/34aa00e6986c470fdbbe0d101fdaac23e832ca57ac3eec0f54b59d1c36d72ea9/ciaoo2.png" /&#62;





	&#60;img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/9dc33cba122f81e7a0ec6a30ee6184e29a908ed6518f7e93e8867ea4cad85b54/00-English_result.jpg" data-mid="175393044" border="0"  src="https://freight.cargo.site/w/1000/i/9dc33cba122f81e7a0ec6a30ee6184e29a908ed6518f7e93e8867ea4cad85b54/00-English_result.jpg" /&#62;


	
&#60;img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/e402f0d48fd090064a7c0d6972d1967541e7fef93efe46268657150a2e710c10/01-Fai-Il-Serio_result.jpg" data-mid="175393046" border="0"  src="https://freight.cargo.site/w/1000/i/e402f0d48fd090064a7c0d6972d1967541e7fef93efe46268657150a2e710c10/01-Fai-Il-Serio_result.jpg" /&#62;
&#60;img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/bc6fb0c355730f26291b46d7d09ab91fb4f26b8057627923290c134bbadb59a6/02-Vai-Tra_result.jpg" data-mid="175393047" border="0"  src="https://freight.cargo.site/w/1000/i/bc6fb0c355730f26291b46d7d09ab91fb4f26b8057627923290c134bbadb59a6/02-Vai-Tra_result.jpg" /&#62;
&#60;img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/28a235215266eb251b11da2d8ebca597894ded397142d2b97174c9a46fbf8ed7/03-Che-Sega_result.jpg" data-mid="175393048" border="0"  src="https://freight.cargo.site/w/1000/i/28a235215266eb251b11da2d8ebca597894ded397142d2b97174c9a46fbf8ed7/03-Che-Sega_result.jpg" /&#62;
&#60;img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/468eaedf11154019de88df274beb074eb5ed1b3556dbeecc90259ea04a82eef5/04-Greve-Fra_result.jpg" data-mid="175393049" border="0"  src="https://freight.cargo.site/w/1000/i/468eaedf11154019de88df274beb074eb5ed1b3556dbeecc90259ea04a82eef5/04-Greve-Fra_result.jpg" /&#62;
&#60;img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/5110421f7a57c1bc44f2b53241de5169e4f4809b492bbfc049fe8fff3a887a6b/05-Oh-Vez_result.jpg" data-mid="175393050" border="0"  src="https://freight.cargo.site/w/1000/i/5110421f7a57c1bc44f2b53241de5169e4f4809b492bbfc049fe8fff3a887a6b/05-Oh-Vez_result.jpg" /&#62;
&#60;img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/cbd891e287cf0884eb60ed62ab5a840ddae78d2c2d9809ba6e322d4d83e0a3ab/06-Oh-Bagai_result.jpg" data-mid="175393051" border="0"  src="https://freight.cargo.site/w/1000/i/cbd891e287cf0884eb60ed62ab5a840ddae78d2c2d9809ba6e322d4d83e0a3ab/06-Oh-Bagai_result.jpg" /&#62;
&#60;img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/d7aee44707ad88aa367bb2e2e5c8832bd1e2c7cb8e9a59ade98bace19930afb6/07-Ue-Figa_result.jpg" data-mid="175393052" border="0"  src="https://freight.cargo.site/w/1000/i/d7aee44707ad88aa367bb2e2e5c8832bd1e2c7cb8e9a59ade98bace19930afb6/07-Ue-Figa_result.jpg" /&#62;
&#60;img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/3465b5377f5079ba1a8fe0230f2f85eeb15e1134c4a3255bc7f5aa0aedb56ce0/08-Ue-Ciula_result.jpg" data-mid="175393054" border="0"  src="https://freight.cargo.site/w/1000/i/3465b5377f5079ba1a8fe0230f2f85eeb15e1134c4a3255bc7f5aa0aedb56ce0/08-Ue-Ciula_result.jpg" /&#62;

Posters


	
		
		
	
	
		
			
				
					The posters are designed to be seen from a distance and to be printed on a cheap recycled paper, the typography reflects Italian cultural and
historical catch phases from all various dialects from Italy, such as the
“Uè Ciula!” from Milanese and “Jamm Ja!”
from Napolitan.

				
			
		
	


	


Promo










To validate the effectiveness of the new visual identity, I tested it on the society’s existing Instagram page, which is used as main platform to communicate with its audience.


This allowed me to assess its performance and make any necessary adjustments. After determining that the identity was working, I created a promo video to unveil the re-branding of the society. 


The video was intended to be used for promoting the first event, made with Adobe After Effects, it had meme references to Italy to attact the audience on Instagram.





	&#38;nbsp;




	ReferencesFocusing on Italian themes of belonging and place.

					
I used references such as the photographs of Toni Brugnoli, a 1990-class street photographer from the suburbs of Milan, who
captured images of Italian most personal and cultural celebrations, like the 2020 European championship win and Inter’s
Scudetto win. I also looked into the materials as hooligans football scarves, at flag archive fashion garments like Comme des
Garcons. 
I also looked at nostalgic elements like postcards from the 1980s, and references to the visual identity of a famous
Milanese fast food restaurant, Burghy. Lastly, I looked at how people dressed in the 80’s, referencing the so-called “paninari”.

				
			
		
	


	&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/56074a24a504450218f2672a040e7215277985061e191905f0bc825a33dee492/3.jpg" data-mid="177432616" border="0"  src="https://freight.cargo.site/w/1000/i/56074a24a504450218f2672a040e7215277985061e191905f0bc825a33dee492/3.jpg" /&#62;


	

Old Logo and visual references

	
		
		
	
	
		
			
				
					After conducting thorough research on the
typical stereotypes that represent Italians, I
determined that the most recognized symbol
that recalls to Italy among both Italians and
foreigners was the hand gesture, commonly
known as the “manina”.

					
This symbol has been used throughout history to
represent Italy and its culture, it was also part of
the old society’s logo, which I am the current
president of, since it was re-branded in
conjunction with this project.

					
In order to select the right representation of the
hand gesture, I examined different styles, both in
the form of illustrations and emojis.

					
Not only was the hand gesture a fitting symbol for
the project, but I also chose it as it is part of any
smartphone’s emoji collection, making it
accessible for people to use and share.

				
			
		
	

	&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6154396af3ac8fe1cfe9a6e6a5cde683098e951252a9df18c3848d0251332149/ita2.png" data-mid="177432522" border="0"  src="https://freight.cargo.site/w/1000/i/6154396af3ac8fe1cfe9a6e6a5cde683098e951252a9df18c3848d0251332149/ita2.png" /&#62;


	Prototyping
Go big or go home.

					
Determining the appropriate size for the flag was an important task that I
had to carry out. I then researched to determine what was the typical size for a flag of the
characteristics I had in mind, it had to be possible to wear (as in the shown
reference).

One of the most challenging aspects of this project was selecting
the right colour. I initially experimented with different colours such as: magenta,
light blue, red, yellow, and green. After receiving feedback from my
peers, I found that green was the best choice as it was the most
representative of the Italian culture, it recalled to Italy’s national flag, nature and countryside and so on.&#38;nbsp;

				
			
		
	

The process used for printing
the flag involved utilizing the
Rotary Press printer, this method involves printing
the design onto a specific type
of paper, one for, sublimation, the paper is then taken to a
different lab to be heated on the
fabric using the a Rotary Press
printer.
	
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e4e0e90b15e820151a389ab92242fe676bb44b5e88dce38bffb2ff6e0a3eb3a3/itaciao.jpg" data-mid="177432785" border="0"  src="https://freight.cargo.site/w/1000/i/e4e0e90b15e820151a389ab92242fe676bb44b5e88dce38bffb2ff6e0a3eb3a3/itaciao.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8b30ff459ac65494692d92c0705afe26526a08583eaa68fecc9c02e6947e3976/itaciao2.jpg" data-mid="177432784" border="0"  src="https://freight.cargo.site/w/1000/i/8b30ff459ac65494692d92c0705afe26526a08583eaa68fecc9c02e6947e3976/itaciao2.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0f652003ca525444829d94bcb150971e0511dc5c1ca90121d59c631b84e33281/itaciao3.jpg" data-mid="177432786" border="0"  src="https://freight.cargo.site/w/1000/i/0f652003ca525444829d94bcb150971e0511dc5c1ca90121d59c631b84e33281/itaciao3.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/af44bf9f738543e7f1791b3ca8df03f6b70d87546409af687e6c59032afa02b6/itaciao4.jpg" data-mid="177432787" border="0"  src="https://freight.cargo.site/w/1000/i/af44bf9f738543e7f1791b3ca8df03f6b70d87546409af687e6c59032afa02b6/itaciao4.jpg" /&#62;



	Audience&#38;nbsp;
The intended audience were Italian students
from UAL colleges living in London.

					
In considering who would be viewing the logo and
visual identity, it was important to me to create
something that was easily understandable to
both Italian individuals and foreigners, this is one
of the reasons of why I chose to use the “Manina”
(little hand) symbol, which is widely recognized
as a symbol representing Italy.

					
And because the specific meaning of the
“Manina” symbol are not widely known, it can also
serve as a conversation starter among the target
audience, which is primarily of young people
between the ages of 18 and 30.

				
			
		
	

	&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/25eb6ea14b7a26b237f919d9cf771fdcb7222a6a10712f732eb97d218d4da871/ita.png" data-mid="177432523" border="0"  src="https://freight.cargo.site/w/1000/i/25eb6ea14b7a26b237f919d9cf771fdcb7222a6a10712f732eb97d218d4da871/ita.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>1 BEER = 1 :)</title>
				
		<link>https://rocco.gimondi.com/1-BEER-1</link>

		<pubDate>Fri, 14 Apr 2023 12:01:35 +0000</pubDate>

		<dc:creator>Rocco's portfolio on the world wide web</dc:creator>

		<guid isPermaLink="true">https://rocco.gimondi.com/1-BEER-1</guid>

		<description>
	1 BEER = 1 :)March 2023

	A collaborative project made for the new label for Central Saint Martin’s beer which included the work of more than 120 people into a single canvas of a beer can.


	

&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3c3b01338d225263466296db7c6f6b01cdc9408d8d0e33a37f1d8238da9e6404/birre.jpg" data-mid="177793588" border="0"  src="https://freight.cargo.site/w/1000/i/3c3b01338d225263466296db7c6f6b01cdc9408d8d0e33a37f1d8238da9e6404/birre.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/992d8176002ff59a29343853d9dd413d8d6f209287317b1aa1ae6a12f829c845/birre2.jpg" data-mid="177793593" border="0"  src="https://freight.cargo.site/w/1000/i/992d8176002ff59a29343853d9dd413d8d6f209287317b1aa1ae6a12f829c845/birre2.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/03b327f8351ccadf97115bedc7ab67b0eecf348f99129322249d4aab8bfb505c/birre3.jpg" data-mid="177793590" border="0"  src="https://freight.cargo.site/w/1000/i/03b327f8351ccadf97115bedc7ab67b0eecf348f99129322249d4aab8bfb505c/birre3.jpg" /&#62;


	&#60;img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/6755258a8f58b848da8c77a7aee529fa7f131946d8a92a40f34416af4137326e/PopUpEdits-6.jpg" data-mid="177794003" border="0"  src="https://freight.cargo.site/w/1000/i/6755258a8f58b848da8c77a7aee529fa7f131946d8a92a40f34416af4137326e/PopUpEdits-6.jpg" /&#62;
	&#60;img width="6240" height="4160" width_o="6240" height_o="4160" data-src="https://freight.cargo.site/t/original/i/778c61c6638b0930c7d3fbe82eb6685a65fc57cb43ef08a937099bedc3fabce0/PopUpEdits-7.jpg" data-mid="177794035" border="0"  src="https://freight.cargo.site/w/1000/i/778c61c6638b0930c7d3fbe82eb6685a65fc57cb43ef08a937099bedc3fabce0/PopUpEdits-7.jpg" /&#62;



	&#60;img width="8083" height="3919" width_o="8083" height_o="3919" data-src="https://freight.cargo.site/t/original/i/f77bd8f9b70526a70f29c0eb7007ac86add477bef6efafbcd13789640a8f1207/together-scans-beberbetter-2.jpg" data-mid="177818614" border="0"  src="https://freight.cargo.site/w/1000/i/f77bd8f9b70526a70f29c0eb7007ac86add477bef6efafbcd13789640a8f1207/together-scans-beberbetter-2.jpg" /&#62;


	ConceptThis project was made with 120 people. All of the drawings were made by different people. Creating a label as unique as the students of the university.

The label had to celebate Central Saint Martins and it’s students, but the brief was reserved just for Graphics students. Therefore I wanted to give the chance to every student to be part of the project.The idea came from merging the brief of this project onto another which involved the creation of a lensless video with an Equivalence as subject. I thought of creating a video by involving as many as people as possible because I needed to create a 1 minute sequence which needed 1.440 frames (or drawings).


	
&#60;img width="682" height="366" width_o="682" height_o="366" data-src="https://freight.cargo.site/t/original/i/7d48073fc955dbdecffaf62a25eee29721a8dd64f5cecc1d3dcbb6b3aa9eaff6/Scans-63_result.png" data-mid="177819543" border="0" data-scale="100" src="https://freight.cargo.site/w/682/i/7d48073fc955dbdecffaf62a25eee29721a8dd64f5cecc1d3dcbb6b3aa9eaff6/Scans-63_result.png" /&#62;
&#60;img width="682" height="366" width_o="682" height_o="366" data-src="https://freight.cargo.site/t/original/i/55109838ae67f269062cfaeefdd6269d8303b435d365d47edaf7bb4e1fab8e21/Scans-43_result.png" data-mid="177819541" border="0"  src="https://freight.cargo.site/w/682/i/55109838ae67f269062cfaeefdd6269d8303b435d365d47edaf7bb4e1fab8e21/Scans-43_result.png" /&#62;
&#60;img width="682" height="366" width_o="682" height_o="366" data-src="https://freight.cargo.site/t/original/i/ab47686797bbf0c28300de2b992d5a920d1bbad67361476ed5334a13243fea76/Scans-59_result.png" data-mid="177819542" border="0"  src="https://freight.cargo.site/w/682/i/ab47686797bbf0c28300de2b992d5a920d1bbad67361476ed5334a13243fea76/Scans-59_result.png" /&#62;
&#60;img width="682" height="366" width_o="682" height_o="366" data-src="https://freight.cargo.site/t/original/i/8b107ccfa5021e6eee23673d16f647c8bf4d918edfa9839000a880980f1943ef/Background-copy.png" data-mid="177819537" border="0"  src="https://freight.cargo.site/w/682/i/8b107ccfa5021e6eee23673d16f647c8bf4d918edfa9839000a880980f1943ef/Background-copy.png" /&#62;
&#60;img width="682" height="366" width_o="682" height_o="366" data-src="https://freight.cargo.site/t/original/i/f550ea7eb140727470d82da42067e0e37d720273a049f55033dfa8a4e796e1c9/Scans-19_result.png" data-mid="177819538" border="0"  src="https://freight.cargo.site/w/682/i/f550ea7eb140727470d82da42067e0e37d720273a049f55033dfa8a4e796e1c9/Scans-19_result.png" /&#62;
&#60;img width="682" height="366" width_o="682" height_o="366" data-src="https://freight.cargo.site/t/original/i/85ba361a1a8e2e4d2e06ffa7f9337f8b90d2724dd864cd0dd2cdb2ae2b062840/Scans-24_result.png" data-mid="177819540" border="0"  src="https://freight.cargo.site/w/682/i/85ba361a1a8e2e4d2e06ffa7f9337f8b90d2724dd864cd0dd2cdb2ae2b062840/Scans-24_result.png" /&#62;
&#60;img width="682" height="366" width_o="682" height_o="366" data-src="https://freight.cargo.site/t/original/i/07984a21eca8378150c9243c7b282294e32b8c9ee270a4a17c209a14b45ba593/Scans-23_result.png" data-mid="177819539" border="0"  src="https://freight.cargo.site/w/682/i/07984a21eca8378150c9243c7b282294e32b8c9ee270a4a17c209a14b45ba593/Scans-23_result.png" /&#62;
&#60;img width="682" height="366" width_o="682" height_o="366" data-src="https://freight.cargo.site/t/original/i/c6273492ea348a78ee4528ed225710c2d2ffe0b49a5137ca2ac3bea05558ac59/Scans-76_result.png" data-mid="177819544" border="0"  src="https://freight.cargo.site/w/682/i/c6273492ea348a78ee4528ed225710c2d2ffe0b49a5137ca2ac3bea05558ac59/Scans-76_result.png" /&#62;




The theme of B&#38;amp;WDuring the workshop, the audience had a piece of paper in the size of the label itself on which they could draw their design.
As the final label could be printed on a special type of material, I wanted to leave the label with all the designs drawn on in black and white, so that everyone could personalise the label to their liking, including a space that I left for them to put their name on, so that they would have a souvenir to take home, as this label will also be used for the Graduate Show, an event that attracts a lot of people from outside the university.


	Making of / Wheel of Fortune


	
		
		
	
	
		
			
				
					To attract people during the workshop,
I created a wheel of fortune where one
could win a free beer.
This was made completely from scratch in the
woodwork workshop.

				
			
		
	


				
			
		
	



 
	
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/f03b3199ca8e0899f445148c5a76d5be915919d3ddb215bba0298826029ce0fa/IMG_4503_result.jpg" data-mid="175792971" border="0"  src="https://freight.cargo.site/w/1000/i/f03b3199ca8e0899f445148c5a76d5be915919d3ddb215bba0298826029ce0fa/IMG_4503_result.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/b2bc355c38bf64a59fd5f3851d69c298b442ff2d870d4d9553e5a39fb9c75880/IMG_3895_result.jpg" data-mid="175792968" border="0"  src="https://freight.cargo.site/w/1000/i/b2bc355c38bf64a59fd5f3851d69c298b442ff2d870d4d9553e5a39fb9c75880/IMG_3895_result.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/84d6ff1c060965b2a794f7231903784cc6252036a45769768eb073d69206e8c5/IMG_4508_result.jpg" data-mid="175792972" border="0"  src="https://freight.cargo.site/w/1000/i/84d6ff1c060965b2a794f7231903784cc6252036a45769768eb073d69206e8c5/IMG_4508_result.jpg" /&#62;

	&#60;img width="1000" height="1333" width_o="1000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/98647652072358a831bda0c404e220ceb7001714262ca062184b12c6d6e9c91c/spin.png" data-mid="177794351" border="0"  src="https://freight.cargo.site/w/1000/i/98647652072358a831bda0c404e220ceb7001714262ca062184b12c6d6e9c91c/spin.png" /&#62;


	Making of / WorkshopOn the day of the workshop, everything went very well. I received great engagement from
the audience, managing to obtain 120 different drawings from 120 different people.

					It was a pretty demanding day, as I was in the street from 9am in the morning until late
afternoon at 6pm. However, despite this, I was very pleased with what I was able to
achieve in just one day of the workshop.

					There were a large number of pens, pencils, and other coloured materials on the table.

					After the user completed their drawing, they could spin the Wheel of Fortune to see if they
won a free beer.
	
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d2355137bbdd803df6e9df07632cd4f5c014bcf44483a0172c621dd8f56a6232/IMG_4560_result.jpg" data-mid="175792976" border="0"  src="https://freight.cargo.site/w/1000/i/d2355137bbdd803df6e9df07632cd4f5c014bcf44483a0172c621dd8f56a6232/IMG_4560_result.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d7302179c0d47ad56091de254b22b732d5637264bdd1fe4de7ce8fcbb44cea98/IMG_4552_result.jpg" data-mid="175792975" border="0"  src="https://freight.cargo.site/w/1000/i/d7302179c0d47ad56091de254b22b732d5637264bdd1fe4de7ce8fcbb44cea98/IMG_4552_result.jpg" /&#62;

	&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/8989c37367b51df39df42906daab20368d2cfe9924b7e39c42f9fa1b6adafa1c/IMG_4543_result.jpg" data-mid="175792974" border="0"  src="https://freight.cargo.site/w/1000/i/8989c37367b51df39df42906daab20368d2cfe9924b7e39c42f9fa1b6adafa1c/IMG_4543_result.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>The Unnamed Heart</title>
				
		<link>https://rocco.gimondi.com/The-Unnamed-Heart</link>

		<pubDate>Fri, 14 Apr 2023 12:01:34 +0000</pubDate>

		<dc:creator>Rocco's portfolio on the world wide web</dc:creator>

		<guid isPermaLink="true">https://rocco.gimondi.com/The-Unnamed-Heart</guid>

		<description>
	The Unnamed Heart
Client: Triennale di Milano
June 2019&#38;nbsp;


	This artwork was produced for the “Festival of Love” taking place every year at the Triennale di Milano. The client asked every artist a letter that came along the heart.


	The Letter
This heart is composed of two
principal elements, the continuous
line and the intertwined colours.

					The first element, the continuous
line, represents a continuous love,
that begins at one point and ends
at another. Human beings aren’t
immortal, therefore, the love that
a human being can feel is limited,
but with the possibility of being
continuous without ever ceasing.

					Let us move on to the next element,
the colours; interwoven colours and
all different.

					All different as no love is the same,
each human being perceives it in
its own way and besides, we are all
different, with different kinds of love.

					Intertwined because it is in chaos, we find madness; if there is
no madness, there is no love.

					This heart has no name, no title, I
want the observer to perceive it,
interpret it and love it.
	&#60;img width="6382" height="5590" width_o="6382" height_o="5590" data-src="https://freight.cargo.site/t/original/i/53d779d91dbd332d5b23d20957d232c3f5192bb146b1f27286c2c2784ddfc2a0/Asset-2.png" data-mid="175524325" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/53d779d91dbd332d5b23d20957d232c3f5192bb146b1f27286c2c2784ddfc2a0/Asset-2.png" /&#62;Chosen proposal -&#38;nbsp;Heart with different stripes of
colours intersected with a continuous line



	&#60;img width="6210" height="5576" width_o="6210" height_o="5576" data-src="https://freight.cargo.site/t/original/i/f8c2a7a785f97aa43d5918b0aa2e3b28e414c5da37c179b15fbf33d8ea466c49/Asset-1.png" data-mid="175524324" border="0"  src="https://freight.cargo.site/w/1000/i/f8c2a7a785f97aa43d5918b0aa2e3b28e414c5da37c179b15fbf33d8ea466c49/Asset-1.png" /&#62;
Second Proposal - 

	
		
		
	
	
		
			
				
					Broken heart divided by the thunder of David Bowie

				
			
		
	

	&#60;img width="6211" height="5578" width_o="6211" height_o="5578" data-src="https://freight.cargo.site/t/original/i/0ec3d1d30781254e8c4521672f298632396b6557be121ae0e4a64bf4e61acfbd/Asset-3.png" data-mid="175524326" border="0"  src="https://freight.cargo.site/w/1000/i/0ec3d1d30781254e8c4521672f298632396b6557be121ae0e4a64bf4e61acfbd/Asset-3.png" /&#62;Third Proposal -&#38;nbsp;

	
		
		
	
	
		
			
				
					Heart with different stripes of
colours intersected







	
&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/4866848880010610b990255496f9d4180857ded3eececee1c3c6f0796b482d8f/d9751e0e-15c8-492c-ac2f-1ab9999cde95_rw_1920.jpg" data-mid="175395827" border="0"  src="https://freight.cargo.site/w/1000/i/4866848880010610b990255496f9d4180857ded3eececee1c3c6f0796b482d8f/d9751e0e-15c8-492c-ac2f-1ab9999cde95_rw_1920.jpg" /&#62;&#60;img width="1200" height="1702" width_o="1200" height_o="1702" data-src="https://freight.cargo.site/t/original/i/fd8799d5b2d48e8cb8ae1f0b72bfb24d54accae91ce4c9512f065b749b72c5f2/588A5609.jpeg" data-mid="177423472" border="0"  src="https://freight.cargo.site/w/1000/i/fd8799d5b2d48e8cb8ae1f0b72bfb24d54accae91ce4c9512f065b749b72c5f2/588A5609.jpeg" /&#62;&#60;img width="5163" height="3442" width_o="5163" height_o="3442" data-src="https://freight.cargo.site/t/original/i/e1f1c30bf8b2411d863db1562d67733f711a91601ca0c67aec621d1984ec70ba/Piano-B-a2019m06g07---Festival-Dell-Amore-alta--78.jpg" data-mid="177423489" border="0"  src="https://freight.cargo.site/w/1000/i/e1f1c30bf8b2411d863db1562d67733f711a91601ca0c67aec621d1984ec70ba/Piano-B-a2019m06g07---Festival-Dell-Amore-alta--78.jpg" /&#62;


	&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/345ba4db7ba600dec5b98adc70980f569289ce31063f1a26f4df0062804bfa09/d4d6b09e-8c56-43d6-ac40-6ae05ed05948_rw_1920.jpg" data-mid="175395832" border="0"  src="https://freight.cargo.site/w/1000/i/345ba4db7ba600dec5b98adc70980f569289ce31063f1a26f4df0062804bfa09/d4d6b09e-8c56-43d6-ac40-6ae05ed05948_rw_1920.jpg" /&#62;&#60;img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/1c7aed3312af0a779444e1790e648fe81ae004549fb393276c6b538e22d39fa0/MRT_665.jpg" data-mid="177423478" border="0"  src="https://freight.cargo.site/w/1000/i/1c7aed3312af0a779444e1790e648fe81ae004549fb393276c6b538e22d39fa0/MRT_665.jpg" /&#62;&#60;img width="4608" height="3456" width_o="4608" height_o="3456" data-src="https://freight.cargo.site/t/original/i/4883341a65ab40e200cf274ac4e59f4ecb16d08ac63e64a16d9a9eab792d239e/P6090700.jpeg" data-mid="177423480" border="0"  src="https://freight.cargo.site/w/1000/i/4883341a65ab40e200cf274ac4e59f4ecb16d08ac63e64a16d9a9eab792d239e/P6090700.jpeg" /&#62;&#60;img width="5224" height="3483" width_o="5224" height_o="3483" data-src="https://freight.cargo.site/t/original/i/7a8e663e0308f3067291f8331646adeca2dfc6d4140272da596556ab2992ced3/Piano-B-a2019m06g07---Festival-Dell-Amore-alta--82.jpg" data-mid="177423492" border="0"  src="https://freight.cargo.site/w/1000/i/7a8e663e0308f3067291f8331646adeca2dfc6d4140272da596556ab2992ced3/Piano-B-a2019m06g07---Festival-Dell-Amore-alta--82.jpg" /&#62;




</description>
		
	</item>
		
		
	<item>
		<title>Produci, Consuma, Crepa</title>
				
		<link>https://rocco.gimondi.com/Produci-Consuma-Crepa</link>

		<pubDate>Fri, 14 Apr 2023 12:01:35 +0000</pubDate>

		<dc:creator>Rocco's portfolio on the world wide web</dc:creator>

		<guid isPermaLink="true">https://rocco.gimondi.com/Produci-Consuma-Crepa</guid>

		<description>
	Produci, Consuma, Crepa (Produce, Consume, Die)February 2022


	

	
		
		
	
	
		
			
				
					This was a publication about the idea of consumerism and the concept of copy
and paste, looking at it from various angles.

					
The reader is introduced to the concept of “Produce, consume and die”: the
mantra of the capitalist economy and a phrase that has become famous in
the Italian counter-culture.

					
The text and image narrative is not necessarily meant to express a criticism
nor a particular point of view, but rather an exploration of the consumerist
and capitalist society with an excursus from the 1980s to the present day.




	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ef9fc7c50758a1352aefbe1367a32f6f198e6ac774cc68f2899bbe29852ed57/vlcsnap-2023-04-16-12h01m24s482.png" data-mid="175523593" border="0"  src="https://freight.cargo.site/w/1000/i/9ef9fc7c50758a1352aefbe1367a32f6f198e6ac774cc68f2899bbe29852ed57/vlcsnap-2023-04-16-12h01m24s482.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d9a1a6a54f074be7c6afe1f7e920bf9ffcb6b3d4e9379811b9baa38b1aaa2e23/vlcsnap-2023-04-16-12h01m28s258.png" data-mid="175523594" border="0"  src="https://freight.cargo.site/w/1000/i/d9a1a6a54f074be7c6afe1f7e920bf9ffcb6b3d4e9379811b9baa38b1aaa2e23/vlcsnap-2023-04-16-12h01m28s258.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8433e97343cf0b8810f9cf864526cd1a77686647c22c1abc3780c5d7d8177229/vlcsnap-2023-04-16-12h01m31s184.png" data-mid="175523595" border="0"  src="https://freight.cargo.site/w/1000/i/8433e97343cf0b8810f9cf864526cd1a77686647c22c1abc3780c5d7d8177229/vlcsnap-2023-04-16-12h01m31s184.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/644c382587c1bb85e6b14bcfcdd3c8b8091e7b377826ec28479180ff12d502e8/vlcsnap-2023-04-16-12h01m33s819.png" data-mid="175523596" border="0"  src="https://freight.cargo.site/w/1000/i/644c382587c1bb85e6b14bcfcdd3c8b8091e7b377826ec28479180ff12d502e8/vlcsnap-2023-04-16-12h01m33s819.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ffe19801ba81157c9964f1f5debb823167a868d351dca84cb20a7f5582bd7ddf/vlcsnap-2023-04-16-12h01m36s456.png" data-mid="175523597" border="0"  src="https://freight.cargo.site/w/1000/i/ffe19801ba81157c9964f1f5debb823167a868d351dca84cb20a7f5582bd7ddf/vlcsnap-2023-04-16-12h01m36s456.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b345090ba559d5f3da482a901e6e862f434b0920cae49ec2e293e067e9af1ceb/vlcsnap-2023-04-16-12h01m39s701.png" data-mid="175523598" border="0"  src="https://freight.cargo.site/w/1000/i/b345090ba559d5f3da482a901e6e862f434b0920cae49ec2e293e067e9af1ceb/vlcsnap-2023-04-16-12h01m39s701.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dbe59d7c732b14be578768503da28a96c7e6b44bff80b8e260ca8d5fab22c5e6/vlcsnap-2023-04-16-12h01m42s406.png" data-mid="175523599" border="0"  src="https://freight.cargo.site/w/1000/i/dbe59d7c732b14be578768503da28a96c7e6b44bff80b8e260ca8d5fab22c5e6/vlcsnap-2023-04-16-12h01m42s406.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5bb91573b5b6c823d2e20b775e8151d225f72afed2ebad610d1ae1e318e0efed/vlcsnap-2023-04-16-12h01m45s401.png" data-mid="175523600" border="0"  src="https://freight.cargo.site/w/1000/i/5bb91573b5b6c823d2e20b775e8151d225f72afed2ebad610d1ae1e318e0efed/vlcsnap-2023-04-16-12h01m45s401.png" /&#62;



	
&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/b60a5f0c8c27e0c805b13f7e47f5415ea7fb75c561cc31cfc9f0e0c9411c0f01/masterp.png" data-mid="175524054" border="0"  src="https://freight.cargo.site/w/1000/i/b60a5f0c8c27e0c805b13f7e47f5415ea7fb75c561cc31cfc9f0e0c9411c0f01/masterp.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/3539e203d13e136c6142952f7f58de9192fad8b8076729045b813b689125d9e6/masterp2.png" data-mid="175524055" border="0"  src="https://freight.cargo.site/w/1000/i/3539e203d13e136c6142952f7f58de9192fad8b8076729045b813b689125d9e6/masterp2.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/20fe1e24b68296c119f00efb00c1e690f93518a8c2a1c53ea7f07fefd4c85394/masterp3.png" data-mid="175524056" border="0"  src="https://freight.cargo.site/w/1000/i/20fe1e24b68296c119f00efb00c1e690f93518a8c2a1c53ea7f07fefd4c85394/masterp3.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/7dcba54b230469e216f36230d4f4b73c2b22914adcc0627868c01145c44cad54/masterp4.png" data-mid="175524057" border="0"  src="https://freight.cargo.site/w/1000/i/7dcba54b230469e216f36230d4f4b73c2b22914adcc0627868c01145c44cad54/masterp4.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/0bf100072e4c5cb21092a7d671a4befbc87aa1331d3efc579b071591fec4914b/masterp5.png" data-mid="175524069" border="0"  src="https://freight.cargo.site/w/1000/i/0bf100072e4c5cb21092a7d671a4befbc87aa1331d3efc579b071591fec4914b/masterp5.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/2e0433a0c0bebbe30e27690217f35203c3bf8391edb1b961ca1d7fcf8379e191/masterp6.png" data-mid="175524070" border="0"  src="https://freight.cargo.site/w/1000/i/2e0433a0c0bebbe30e27690217f35203c3bf8391edb1b961ca1d7fcf8379e191/masterp6.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/b87acc9ce50971b08ef2933f80d11cc55fcb5f81e3df4cbd463f6be6b04c18cd/masterp7.png" data-mid="175524071" border="0"  src="https://freight.cargo.site/w/1000/i/b87acc9ce50971b08ef2933f80d11cc55fcb5f81e3df4cbd463f6be6b04c18cd/masterp7.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/18e20fb806cd18408e5b01c96be7ed1d546a6005a8258af3149572204c1510da/masterp8.png" data-mid="175524072" border="0"  src="https://freight.cargo.site/w/1000/i/18e20fb806cd18408e5b01c96be7ed1d546a6005a8258af3149572204c1510da/masterp8.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/7be3d49e1245460d0f8995e9de7297a770d63791b07f8feb5a60b59b9ccd2290/masterp9.png" data-mid="175524073" border="0"  src="https://freight.cargo.site/w/1000/i/7be3d49e1245460d0f8995e9de7297a770d63791b07f8feb5a60b59b9ccd2290/masterp9.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/b26b06d3cc43dca2f1e25094372a3097d4bb993d319b0cadf9243a0d9c874497/masterp10.png" data-mid="175524074" border="0"  src="https://freight.cargo.site/w/1000/i/b26b06d3cc43dca2f1e25094372a3097d4bb993d319b0cadf9243a0d9c874497/masterp10.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/ad4edf8de29afdec0235683850ebdf083ae7a946131527074d921799052fa6e3/masterp11.png" data-mid="175524075" border="0"  src="https://freight.cargo.site/w/1000/i/ad4edf8de29afdec0235683850ebdf083ae7a946131527074d921799052fa6e3/masterp11.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/893aaf3a2e67a35cc72e213753353868033ce2cc0a42cbaa91778c7c7a2af08b/masterp12.png" data-mid="175524076" border="0"  src="https://freight.cargo.site/w/1000/i/893aaf3a2e67a35cc72e213753353868033ce2cc0a42cbaa91778c7c7a2af08b/masterp12.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/a94d7a060b3f002253f6c15c1edccc5137f7c2c11961e2080444e53c8e02e2e1/masterp13.png" data-mid="175524077" border="0"  src="https://freight.cargo.site/w/1000/i/a94d7a060b3f002253f6c15c1edccc5137f7c2c11961e2080444e53c8e02e2e1/masterp13.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/5600ab2c1d9344209fd397ac88701422d7d6cdb8e08fcd9899f6979fe4760202/masterp14.png" data-mid="175524078" border="0"  src="https://freight.cargo.site/w/1000/i/5600ab2c1d9344209fd397ac88701422d7d6cdb8e08fcd9899f6979fe4760202/masterp14.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/6eba7a41a4159b43ca655a4daa76b169f6d0a9060392f2dab6bb4ccbf7adfc96/masterp15.png" data-mid="175524079" border="0"  src="https://freight.cargo.site/w/1000/i/6eba7a41a4159b43ca655a4daa76b169f6d0a9060392f2dab6bb4ccbf7adfc96/masterp15.png" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/1a9cba2e3f02505a56c966d07bb81e9bca36f7d462c9cdddb0b42a874bdc866f/masterp16.png" data-mid="175524080" border="0"  src="https://freight.cargo.site/w/1000/i/1a9cba2e3f02505a56c966d07bb81e9bca36f7d462c9cdddb0b42a874bdc866f/masterp16.png" /&#62;
&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/fe641f0ffc59c8f742fc39781c2e56cb68faa43339e2cef5528605fdcf2aa756/masterp17.png" data-mid="175524174" border="0"  src="https://freight.cargo.site/w/1000/i/fe641f0ffc59c8f742fc39781c2e56cb68faa43339e2cef5528605fdcf2aa756/masterp17.png" /&#62;


Final Outcome / PublicationInspired by the song “Morire” by CCCP. They were an Italian rock band formed in 1982 that made “Emilian Melodic pro-Soviet rock punk” music; from
that song, I took the verse that sings “Produce, Consume, Die”, which later became the title of the publication.

					From there, I researched Pier Paolo Pasolini’s visions and ideas on consumerism and power. I made this connection then onto a monologue by Gian Maria
Volonté about exploited workers, strikes and unions in the film “The Working Class Goes to Heaven”, all themes that related to a consumerist society.

	
		
		
	
	
		
			
				
					Wanting to make a comparison with the present to make the publication deal with more contemporary issues and also for a personal motivation that is to
explain the damage that today’s social networks in 2022 create on us, supported by studies and statistics.


	Brief
Copy and Paste was the brief for this platform.It is a concept that has been “shared, riffed, culled, reused,
recycled, swiped, stolen, quoted, lifted, duplicated, gifted,
appropriated, mimicked, pirated, sampled, remixed, cited,
for as long as humans have existed”.

					
Divided into five weeks, we dealt with different topics
related to the concept of copy &#38;amp; paste. Over a series
of workshops, we created our final piece of work and
exposed it in an Open-Studio installation.

					
It was an open brief. We needed to answer the question, “How we managed
and positioned ourselves, work and practice in an
expanding digital and social media world”, I responded with
a publication exploring the failures of the consumerist
society and debating its issues.

	&#60;img width="1208" height="896" width_o="1208" height_o="896" data-src="https://freight.cargo.site/t/original/i/3ecd560cbaa8c71ee817811f3636a6d438f5bd2a014b30da4a7e1efecdf3e0e4/cc.png" data-mid="176914532" border="0"  src="https://freight.cargo.site/w/1000/i/3ecd560cbaa8c71ee817811f3636a6d438f5bd2a014b30da4a7e1efecdf3e0e4/cc.png" /&#62;Copyright symbol, Herbert Putnam, 1906




	











In an era that was getting more and more governed by machines and that indeed has become so, this concept reflected well on the factories based mainly on the use of assembly-line technology, the workers who later made big strikes in the famous “Sessantotto“, were used and abused in this kind of society, the worker, the individual who has been assigned a task, has to execute it without any fuss, the same and identical task over and over. 


As if it were a copy and paste.


Based on Gian Maria Voltere’s monologue in “La classe operaia va in paradiso”, the film was the winner of the Grand Prix for Best Film at the 1972 Cannes Film Festival. It is about workers who are treated almost like slaves even risking their lives, with unbearable work rhythms, just to be able to earn enough to afford a car and other consumer goods.









	





	










The following are some of the significant statements taken from Luca Gasparini’s 1990 documentary “Tempi Moderni (nuovi forti interessanti)” (eng: Modern Times).




	




	










“Values have fallen and they have been replaced by others.” 


Pasolini in the documentary talks about values, values that the consumerist society successfully imposes. He argues that there’s a depauperation of individuality which is disguised through its valorization.


And he hated the power of his day, of his today, he argues that everyone hated it.


This society would get power through the manipulation of the bodies, it manipulates them by transforming their consciousness, in horrible ways, by establishing new values that are alienating and false. The values of consumption.




	

</description>
		
	</item>
		
		
	<item>
		<title>18inQuarantena.com</title>
				
		<link>https://rocco.gimondi.com/18inQuarantena-com</link>

		<pubDate>Fri, 14 Apr 2023 12:01:36 +0000</pubDate>

		<dc:creator>Rocco's portfolio on the world wide web</dc:creator>

		<guid isPermaLink="true">https://rocco.gimondi.com/18inQuarantena-com</guid>

		<description>
	18inQuarantena.comApril 2020&#38;nbsp;


	

	
		
		
	
	
		
			
				
					18inQuarantena.com is a project for the celebration of my 18th birthday, which
took place in the middle of the pandemic during the first lockdown.

					
The main goal was to recreate the topical moments of a party: music, food and
socializing with people.





	

PlanningI used the Kanban board diagram on two walls to plan the project.On the first, I listed the things I had to
do, on the second, the various tasks
which needed to be completed.


&#60;img width="3500" height="3000" width_o="3500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ec54865f6cbf89bb5cc98a931063a723c65126e8eeb7a96bac404358ebab4243/tetetette.png" data-mid="177424225" border="0"  src="https://freight.cargo.site/w/1000/i/ec54865f6cbf89bb5cc98a931063a723c65126e8eeb7a96bac404358ebab4243/tetetette.png" /&#62;&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/942a5782e9e31aad4d452235bd8f7a2e2ce3dac056f8a53af788615514416c44/IMG_9456.jpg" data-mid="177424248" border="0"  src="https://freight.cargo.site/w/1000/i/942a5782e9e31aad4d452235bd8f7a2e2ce3dac056f8a53af788615514416c44/IMG_9456.jpg" /&#62;
	

InviteThe invite was tailormade to be viewed on mobile and sent via messaging services.




	

EngageAt the site 18inquarantena.com (still reachable from this link)&#38;nbsp;
 
&#60;img width="2293" height="1551" width_o="2293" height_o="1551" data-src="https://freight.cargo.site/t/original/i/5b813bd7eae0cdcf71cca5aeee32ac44697f7a4f51d0596519b46f0a4452086c/181.png" data-mid="177424941" border="0"  src="https://freight.cargo.site/w/1000/i/5b813bd7eae0cdcf71cca5aeee32ac44697f7a4f51d0596519b46f0a4452086c/181.png" /&#62;&#60;img width="2293" height="1551" width_o="2293" height_o="1551" data-src="https://freight.cargo.site/t/original/i/7460daefd619de99f4ce7fddc3e33547dfef513e2ae86626221f09a4d9f07c45/182.png" data-mid="177425274" border="0"  src="https://freight.cargo.site/w/1000/i/7460daefd619de99f4ce7fddc3e33547dfef513e2ae86626221f09a4d9f07c45/182.png" /&#62;


	&#60;img width="2962" height="3814" width_o="2962" height_o="3814" data-src="https://freight.cargo.site/t/original/i/b0e51452d353c782961b41f4df5f955a0b424e26ad3b981916adb3afaddbeb03/v2.png" data-mid="177425289" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/b0e51452d353c782961b41f4df5f955a0b424e26ad3b981916adb3afaddbeb03/v2.png" /&#62;

x-</description>
		
	</item>
		
		
	<item>
		<title>SCAAAAAAAAN</title>
				
		<link>https://rocco.gimondi.com/SCAAAAAAAAN</link>

		<pubDate>Fri, 14 Apr 2023 12:01:35 +0000</pubDate>

		<dc:creator>Rocco's portfolio on the world wide web</dc:creator>

		<guid isPermaLink="true">https://rocco.gimondi.com/SCAAAAAAAAN</guid>

		<description>
	SCAAAAAAAAN
2018
	One of my early projects done while in high school, using a scanner, I aimed to personify the feeling of being trapped inside it with no means of escape. 
My goal was to convey a sense of desperation by portraying a person screaming and banging against the scanner's only window to the outside world, emphasizing the trapped person's isolation from reality.



	&#60;img width="1822" height="1293" width_o="1822" height_o="1293" data-src="https://freight.cargo.site/t/original/i/e14b6f8b31f7d9b0c9c2b08b7b18b05e6c8bfc274670e9605ae228da76ef0053/SCAAAAAAAAN-1.png" data-mid="175638291" border="0"  src="https://freight.cargo.site/w/1000/i/e14b6f8b31f7d9b0c9c2b08b7b18b05e6c8bfc274670e9605ae228da76ef0053/SCAAAAAAAAN-1.png" /&#62;

	
&#60;img width="2546" height="3508" width_o="2546" height_o="3508" data-src="https://freight.cargo.site/t/original/i/0b13957fde3ee5805a35d442c14d2f7507d4c60a363974273889b83b91f88c21/Scan-8.jpeg" data-mid="177414652" border="0"  src="https://freight.cargo.site/w/1000/i/0b13957fde3ee5805a35d442c14d2f7507d4c60a363974273889b83b91f88c21/Scan-8.jpeg" /&#62;&#60;img width="2546" height="3508" width_o="2546" height_o="3508" data-src="https://freight.cargo.site/t/original/i/5b8c32f635a21b51faeb108023ffdaa8502df75def3a00dbae2a7ccec7254bac/Scan-13.jpeg" data-mid="177414656" border="0"  src="https://freight.cargo.site/w/1000/i/5b8c32f635a21b51faeb108023ffdaa8502df75def3a00dbae2a7ccec7254bac/Scan-13.jpeg" /&#62;&#60;img width="2546" height="3508" width_o="2546" height_o="3508" data-src="https://freight.cargo.site/t/original/i/73e98028cb16291f85864b65f460920aad1c22c3162fba7059e8b63b70f11f53/Scan-5.jpeg" data-mid="177414723" border="0"  src="https://freight.cargo.site/w/1000/i/73e98028cb16291f85864b65f460920aad1c22c3162fba7059e8b63b70f11f53/Scan-5.jpeg" /&#62;

	&#60;img width="2546" height="3508" width_o="2546" height_o="3508" data-src="https://freight.cargo.site/t/original/i/a16648b9c543ae766e1d715f718e1c5f44a85aa1257dd4e386758fd448fecf71/Scan-10.jpeg" data-mid="177414653" border="0"  src="https://freight.cargo.site/w/1000/i/a16648b9c543ae766e1d715f718e1c5f44a85aa1257dd4e386758fd448fecf71/Scan-10.jpeg" /&#62;&#60;img width="2546" height="3508" width_o="2546" height_o="3508" data-src="https://freight.cargo.site/t/original/i/f02d8c6a64942da60c8bbdc0e80460501b09647ed15ef9c70bda903e2ffa6bd2/Scan-26.jpeg" data-mid="177414657" border="0"  src="https://freight.cargo.site/w/1000/i/f02d8c6a64942da60c8bbdc0e80460501b09647ed15ef9c70bda903e2ffa6bd2/Scan-26.jpeg" /&#62;&#60;img width="2546" height="3508" width_o="2546" height_o="3508" data-src="https://freight.cargo.site/t/original/i/627d47a83cf448a7989927956e68b4ee887f3b5a252c18438d0cab2e3402975e/Scan-18.jpeg" data-mid="177414733" border="0"  src="https://freight.cargo.site/w/1000/i/627d47a83cf448a7989927956e68b4ee887f3b5a252c18438d0cab2e3402975e/Scan-18.jpeg" /&#62;
	&#60;img width="2546" height="3508" width_o="2546" height_o="3508" data-src="https://freight.cargo.site/t/original/i/7c2d5485df99079c9991c583052ea10e89db2d6327c2ee55ad2cfde4f124c3ea/Scan-11.jpeg" data-mid="177414654" border="0"  src="https://freight.cargo.site/w/1000/i/7c2d5485df99079c9991c583052ea10e89db2d6327c2ee55ad2cfde4f124c3ea/Scan-11.jpeg" /&#62;&#60;img width="2546" height="3508" width_o="2546" height_o="3508" data-src="https://freight.cargo.site/t/original/i/90a2b65a45672e50d8e1c3c0f04ebd25965fb4f9b2a57e715b1d8974e0e14b2c/Scan-1.jpeg" data-mid="177414720" border="0"  src="https://freight.cargo.site/w/1000/i/90a2b65a45672e50d8e1c3c0f04ebd25965fb4f9b2a57e715b1d8974e0e14b2c/Scan-1.jpeg" /&#62;&#60;img width="2546" height="3508" width_o="2546" height_o="3508" data-src="https://freight.cargo.site/t/original/i/aa790f0e4534da12a2eb5e2b4a9c209a37794dea2bb06e8806e28bea6fa59b63/Scan-9.jpeg" data-mid="177414726" border="0"  src="https://freight.cargo.site/w/1000/i/aa790f0e4534da12a2eb5e2b4a9c209a37794dea2bb06e8806e28bea6fa59b63/Scan-9.jpeg" /&#62;
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