1 BEER = 1 :)
March 2023A collaborative project made for the new label for Central Saint Martin’s beer which included the work of more than 120 people into a single canvas of a beer can.
Concept
This project was made with 120 people. All of the drawings were made by different people. Creating a label as unique as the students of the university.
The label had to celebate Central Saint Martins and it’s students, but the brief was reserved just for Graphics students. Therefore I wanted to give the chance to every student to be part of the project.
The idea came from merging the brief of this project onto another which involved the creation of a lensless video with an Equivalence as subject. I thought of creating a video by involving as many as people as possible because I needed to create a 1 minute sequence which needed 1.440 frames (or drawings).
The theme of B&W
During the workshop, the audience had a piece of paper in the size of the label itself on which they could draw their design.
As the final label could be printed on a special type of material, I wanted to leave the label with all the designs drawn on in black and white, so that everyone could personalise the label to their liking, including a space that I left for them to put their name on, so that they would have a souvenir to take home, as this label will also be used for the Graduate Show, an event that attracts a lot of people from outside the university.
Making of / Wheel of Fortune
To attract people during the workshop, I created a wheel of fortune where one could win a free beer.
This was made completely from scratch in the woodwork workshop.
Making of / Workshop
On the day of the workshop, everything went very well. I received great engagement from the audience, managing to obtain 120 different drawings from 120 different people.
It was a pretty demanding day, as I was in the street from 9am in the morning until late afternoon at 6pm. However, despite this, I was very pleased with what I was able to achieve in just one day of the workshop.
There were a large number of pens, pencils, and other coloured materials on the table.
After the user completed their drawing, they could spin the Wheel of Fortune to see if they won a free beer.
